Demand generation is considered to be the mature way to generate awareness and interest in a company’s product or service offerings for IT companies. Targeted marketing programs like business to business, business to government or longer business to consumer sales cycles involves multiple areas of marketing and the most vital component is really the marriage of marketing programs coupled with a structured sales process.

At Teramisu, demand generation involves multiple components which vary based on the size and complexity of a sale. Building awareness, relevant positioning, supporting validation and mitigating customer evaluation are some of the niche components in the process.

Teramisu provides demand generation as a holistic approach to marketing and sales cohesiveness within the company. Building awareness is a vital component in the demand generation process and often takes a continued effort which involves multiple facets of marketing.

In the current scenario, demand generation programs goes hand-in-hand with proactive lead generation activities and in turn supported by traditional market programs. This is because demand generation programs tend to assume that prospective customers are aware that they have a need or problem, and are attempting to solve it when they search for solutions. If the prospect is unaware consciously or, at least, subconsciously that they have the problem, then demand generation may not be effective - thus the need for adjunct lead generation activities.